Hello! My name is Shawn Chun and I am the founder of Start My Coffee Shop. My team and I would like to personally Thank You for your interest in our coffee shop documents.
I am an entrepreneur just like you and have made it my personal goal to provide you with the most practical and effective information to best assist you in your pursuit of your new coffee shop.
As you already know I love the coffee industry and the people in it.
My adventure in coffee began when I first launched my first coffee shop back in the early 2000’s. I had to figure out so many things on my own and to make it worse within 2 years of opening two large corporate coffee chains moved in just blocks away from me!
As I saw smaller and even some larger coffee shops in the neighborhood slowly lose customers to these giant coffee chains and slowly close up shop, I knew that I had to start getting creative…or go out of business.
I (like you may be) knew the coffee industry well. I could make the best latte art around and the foam on my caps was the fluffiest you have ever seen. I even had the best state-of-the-art 2 group digital Nuova Simonelli machine money could buy. But I knew that these things alone would not be enough to lure customers away from the name brand established coffee shops.
Eventually, through lots of trial and error as well as perseverance and creativity I did find a way to not only survive but also thrive in the coffee/espresso industry even while those corporate coffee chains stayed put. During those years I learned to adapt and always faced new challenges. It was not always easy.
In the end, I was the sole survivor independent coffee shop within a 10-mile radius of my location. Just two corporate coffee chains and I were left after that year. All told the corporate coffee chains took down over 15 small independent coffee shops and kiosks and I was the last one standing and thriving.
Along the years I meet others with the same passion for coffee and I quickly learned that it is not only “how good a barista is” that makes a coffee shop successful, but the business side of coffee as well.
Hence why I started this website you are on now. To provide the tools and resources for up and coming coffee shop owners to gain that vital insight and knowledge on how to start a coffee shop successfully.
My team and I have worked hard on the materials provided here and are certain it is the most comprehensive package to starting a coffee shop out there. With a 35+ page custom written coffee shop business plan template and excel worksheet with startup documents. I am excited for you to experience them!
With lots of LATTE LOVE!